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Louigi in Seo, UX on April 30, 2019

SEO and User Experience: Friends, Not Rivals

Since Google was first launched, the company has been consistently improving its search algorithms to provide customers with related content material. Each SEO (Search Engine Optimization) and UX (Person Experience) are key factors of Google’s search system. These two facets are inseparable. Usability is the main focus of UX designers, whereas obtaining excessive website rankings are the main focus of web optimization professionals. SEO defines whether or not customers will be able to discover you in an unlimited stream of information. UX is aiming at participating and holding the user on a website. Though SEO and UX have fully completely different functions, they each are paramount to your website. How can we make peace between these two necessities which seem, at first, to be fierce opponents?

Search Engine Optimization

Google works hard on methods to make their algorithms extra correct and related to what customers are looking for. For instance, the Panda replace filter was designed to focus on websites with low-quality content material and stop them from rating nicely in search engine outcomes pages. Google — and customers — like fascinating and priceless content material. Today, key phrase optimization is finest achieved with concision. You shouldn’t “stuff” your texts with a numerous variety of key phrases, because it impacts the standard of the content material. In case your content material is replete with them, it may possibly have destructive penalties.


Search-bots pay attention not only to optimization methods, however to person experience as nicely. They take a look at how individuals react to your website, analyse in case your guests can discover the data they’re searching for, in case your useful resource is straightforward to seek out and whether or not customers are prone to keep and store round there. When guests go away a website immediately, Google considers this a “bounce,” and views the location as much less related than these with a decrease bounce charges.

SEO + UX = Successful Project

Each website contains meta-titles, URLs, content material and different integral components. Let’s strive to take a look at this issues in a different way, like SEO and UX does.

Factorweb optimizationUX
Meta-titlesThey “inform” search engines what’s content material about. Remember, that on this case key phrases are vital.They point out the aim of the web page. Write meta-tags using attractive language, and make them easy to learn.
Content materialSearch engines are searching for unique texts, which aren’t replete with key phrases.Content material should look interesting and provides effective solutions to customers’ questions.
Web site constructionNice structure permits search-bots to index web-pages more successfully.Superior navigation signifies that customers will discover what they need with out redundant clicking.
BreadcrumbsIt showcases a website construction.It helps customers to navigate on a web-page effortlessly. Breadcrumbs ought to permit the person to retrace their steps and clearly see how they arrived on the present web page.
Web site SearchIt helps search engines to analyse what customers are searching for in your web-resource.Website search is vital for UX, because it enables you to discover pages and products sooner.

Let’s Wrap It All Up

Utilizing SEO and UX successfully will increase your website’s possibilities of success considerably. When developing a web-platform, consider two principal parts — the experience of interaction with the user and search engine optimization. These complement one another, and have a typical objective. In case you have some issues with search optimization or UX design, our staff will assist your platform to satisfy user’s wants as well as of the search-bot.