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SECURITY TECHNOLOGY

EngageMedia

2019–2020

Creating brand identity, social media collateral, and website for a non-profit championing digital rights and sparking meaningful conversations on social issues across the Asia-Pacific and beyond.

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CONTEXT

Graphic Design

EngageMedia is a non-profit on a mission to champion digital rights, foster open and secure technology, and spark meaningful conversations regarding the most pressing social issues from within the Asia-Pacific region extending to the global sphere. They produce videos, podcasts, and articles to inspire action globally.

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IDEALS

Advocate, Empower, Connect.

For EngageMedia, we opted for a bold and sleek design to reflect the organization’s passion for their advocacies without overwhelming. The layout is simple yet modern, featuring illustrations of notable media features to honor the organization’s role as a media entity

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IDENTITY

Forging connections, driving progress.

For icons and illustrations, we highlighted the arrow as a symbol of progress, leading the path toward a fair and just world. It’s versatile, serving as both a decorative and directional element. Additionally, we used simple visuals like graphs or illustrations to complement articles, highlighting data and emphasizing key topics. These visuals aid the audience in better understanding the message.

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SOCIAL MEDIA

Promoting Global Awareness

When it came to the social media materials, we ensured the preservation of brand identity across various formats. The illustrations, posts, and designs are captivating and memorable, ensuring a compelling viewing experience. Moreover, we optimized the layout for easy readability and comprehension. Our strategy was threefold: to catch the audience’s eye, keep them engaged, and provide informative content.

 

To supplement these illustrations, we created a sleek structure and minimalist layout. By incorporating bold colors and vibrant illustrations, our goal was to break the monotony and infuse a subtle vibrancy, intending to captivate the audience’s interest and further elaborate on the written information.