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SlideSECURITY TECHNOLOGY CONTRAST SECURITY 2019–2020
Refining and expanding the brand of a cybersecurity company that protects its customers from vulnerabilities and threats through highly advanced software.
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SlideCONTEXT 01 / Recognized as a leading provider of security technology, Contrast Security offers innovative, self-protecting software. As the new approach in application security, it eclipses outdated, legacy security software by protecting enterprise applications from the inside. Through their state-of-the-art technology, they rapidly and accurately repel security attacks and threats that give peace of mind to their clients.

While they boasted cutting-edge, security software, their marketing and branding were not as thorough or robust as the program they developed. Their current image and marketing efforts weren’t cutting it because it fails to reflect their expertise in application security. To do that, they needed Qadra.
Graphic Design Contrast Security 6Contrast Security 7Contrast Security 8Contrast Security 9Contrast Security 1002 / IDEALS Blueprint for an impregnable fortress When we came in, Contrast Security already had a basic branding system applied to several materials. However, their brand did not fully reflect what they were capable of and did not have a flexible structure to stretch across multiple mediums. Contrast Security needed to expand its brand with precision and streamline all of its materials. Knowing this, we wanted to give them a unique, identifiable appearance that stays true to their brand while communicating that they’re at the forefront of security technology.

SlideIDENTITY 03 / Making sure that their brand follows a specific structure and layout, we created a style guide to ensure that they follow a unified and recognizable look. The style guide contains pointers on how their brand will look in different devices up to the spacing, visual elements, graphics, and image styling of their materials, from banner ads and email templates to reports and presentations. Safe and secure under lock and key Contrast Security 11Contrast Security 12Contrast Security 13Contrast Security 14

SlideELEMENTS 04 / With their identity firmly established, we provided them a spectrum of graphic design materials. From tasteful illustrations to sleek layouts, we designed their look to appear modern and advanced while aligning with their branding. We also tweaked and refined their existing color scheme and typography throughout their lineup of materials. The strongest defense is from within Contrast Security 15Contrast Security 16Contrast Security 17

SlideWe created unmistakable icons that are futuristic and polished while fitting their unique brand. Smooth lines and gradients make way for icons that depict the various functions and aspects of their product. Gleaming shield of smart protection Contrast Security 18Contrast Security 19Contrast Security 20Contrast Security 21Contrast Security 22Contrast Security 23Contrast Security 24Contrast Security 25Contrast Security 26Contrast Security 27

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Slide05 / WEBSITE Fortifications on all sides We refined all the visual elements found on their website. From the subtle glow to the dynamic graphics, we carefully constructed visual cues that let their true brand identity as an advanced and high-tech software company shine through. Our branding guidelines can be clearly seen here. From the typography to the color palette, we explored and experimented with all the design elements, from the button styles to the background. Contrast Security 38Contrast Security 39Contrast Security 40Contrast Security 41Contrast Security 42Contrast Security 43

SlideVISUALS 06 / Applying our style guide, we created solution briefs, reports, datasheets, and e-books that stay on brand. Each data point, statistic, chart, image, and description are meticulously designed to be straight to the point and to be the perfect model of their high-tech and modern brand. Brilliant armor of perception Contrast Security 44Contrast Security 45Contrast Security 46

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Contrast Security 48From print to digital, we designed a variety of materials that contain technical data condensed into an intuitive format for their target customers. From annual and bi-monthly reports to case studies, each material follows a simple and recognizable formula that can be expanded and adapted to various materials. Well-designed strongholds for security Contrast Security 49Contrast Security 50Contrast Security 51Contrast Security 52Contrast Security 53Contrast Security 53Contrast Security 55Contrast Security 56Contrast Security 57

SlideWe utilized our creativity and expertise in designing every detail and information found on their websites, infographics, web banner ads, and many more. Contrast Security 58Contrast Security 59Contrast Security 60Contrast Security 61Contrast Security 62Contrast Security 63

SlideAside from e-books, reports, white papers, and case studies, we also designed the look and feel of social media posts, email templates, and presentations. We created a formula that can be reused and expanded to apply to corporate and marketing materials across the board. We helped them find their footing in their brand and visual identity. Contrast Security 64Contrast Security 65Contrast Security 66Contrast Security 67Contrast Security 68Contrast Security 69Contrast Security 70Contrast Security 71Contrast Security 72

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