Weaving a landscape of color and texture to create a playful backdrop for the symphony of flavors at work in the Bliss & Bean Chocolate.
BLISS & BEAN
Bliss & Bean understands that when it comes to food you eat with your eyes first, and chocolate is no exception. Bliss & Bean’s wants were simple: a playful design to match their playful chocolates, all while staying classic and luxurious. They wanted color and they wanted texture — two languages we happen to be fluent in. They had a clear vision for how they wanted the packaging to feel. Now the only thing we had to do was make them look as good as they feel.
Today, the chocolate industry has been pushing the boundaries when it comes to packaging and design. Gone are the days of simple wrappings and logo centric designs. From painterly marks and detailed illustrations, to laser cut designs and 3d embossed geometries, the landscape has become a vibrant melting pot in itself. The simple chocolate box isn’t just a box anymore. It’s a work of art.
A night at the jazz concert
Eating chocolate is often an experience in itself. It can hit various taste buds at the same time while eliciting a spectrum of emotions. It can be smooth and sensual, yet brazen and unexpected. A vibrant symphony of unlikely pairs, from raw, playful, and textured to smooth, lush and velvety, what chocolate is to the culinary world, is what jazz is to music.
We wanted front row seats to the best jazz concert in town.
Keeping that in mind, we wanted to create a concert of all these different textures and colors to create a visual, almost sensual representation of the vibrant, cosmic experience one goes through while eating good chocolate. We wanted noise and grit, we wanted rhythmic snares, obnoxious trumpets, and carnal saxophones. We wanted layers and depth, subtleties and intricacies balanced out with pops of colors.
Bliss and Bean’s identity can be divided into two parts: its logo and its visual elements.
With such a lush landscape of textures as its background, the logo had to be bold enough to stand out. Aiming for balance, we wanted to keep things simple and classic yet striking and eye-catching. We decided on a bold serif that had all the right curves, is classic yet contemporary, sensual yet strong, and could hold its own in a crowd. To top it all off, we placed a simple illustration of hanging cacao beans to serve as a reminder that despite all the bells and whistles, the chocolate, the cacao is king.
Not to be outshined by the brand’s mark, Bliss & Bean’s identity is as much in its lines and makings as it is in its logo. From vintage illustrations of the cacao bean and its plant, to organic and playful markings and painterly strokes, Bliss & Bean is a melting pot of different sensory pulse points. It is an orchestra with many moving parts, all contributing to one singular image. Bliss & Bean is a classic example of how the whole is greater than the sum of its parts.
A playground of color and texture
Now that we have a hold of the brand’s logo and its visual identity, the next thing to do is expanding it into a line of different flavors. This is where color comes in. From rich plums and purples, to smooth teals, pops of orange, and stark whites, the color palette for each flavor is carefully picked to represent all the symphonies that lie within the chocolates. We scoured through multiple combinations to find colors that were both vibrant yet understated. We opted for lush, jewel-like tones that evoked a sense of complexity, depth, and mystery.
For the actual box, we wanted to continue playing with different textures. We opted for a raw and natural texture such as craft board to be the grounding foundation of the chocolate to start the experience off with a subtle, earthy grit. To balance out the raw material of craft we accented the packaging with the luxuriousness of gold foil in both the logo and a few marks and scribbles. From the head, all the way down to its toes, Bliss & Bean is all about fusing a colorful array of parts to create something special.