Digital marketing is a difficult job. To do it right, you’ll have to give it a lot of time and energy. At times, it may even feel the entire day is not enough to do all the needed tasks for marketing. There’s only so much you can do so you might struggle with publishing and posting your content out there.
If so, then it might be time to consider outsourcing your content instead. In this article, I’ll teach you how to find the best content marketing companies or freelancers and where you can find them.
How and Where to Outsource Content
Choose A Platform Where to Outsource Content and Familiarize Yourself With It
There are numerous platforms to choose from if you’re looking for companies or freelancers. With the choices available, you may be asking yourself, “Where to outsource content?”.
You’ll have to pick one that is good for you. Search for a few, create free accounts in them, and explore to see the ones that provide for your needs best. Try and test placing a couple of orders to see the kind of talent you attract.
After finding a platform you like, whether it focuses on content marketing, digital marketing, web design, graphic design, or any other niche, settle with it. This way, it’ll be easier to oversee your creators in one site and you’ll be able to cultivate strong working relationships with them too.
There are numerous sites out there which answer where to outsource content. You just have to be diligent in finding them. Take our own, Qadra Studio, for example.
Research and Review Various Content Professionals
There are a lot of sources out there on where to outsource content. So if the first content creator you pick isn’t right the first time, you shouldn’t leave the platform and look elsewhere. Most of these platforms are filled with different professionals with varying skills and qualifications.
Just because a writer is not good for you, it doesn’t mean that all of the aren’t. There are lots of places you can to find that answer where to outsource content.
The most effective way to do it is by putting out a batch of small jobs so you can test the writers first. Once you receive their work, review what they’ve given, and get back to the ones you like and you can easily let go of the creators who did not do as good for you.
Provide Clear and Specific Instructions
You may already have a clear idea of what you want in terms of content, style, and structure. Now you just need to concisely write them out to give the creators a good idea of what they need to deliver.
For example, if you see a quality blog post and you want them to write something similar for your site, you give them the URL of the blog and instruct them to create their own version of it.
Let them use that information to prepare a usable post for your readers. If you have other instructions or ideas of what you want to get, you have to explain it to them in a clear and definite manner.
This is because it’s not just about where to outsource your content. You need to be concise and clear in asking for your content too from the provider.
If you’re being clear with what you want, it would lead to fewer revisions and back and forth. You’d also be creating more engaging content and reach and relate to your audience faster and more effectively.
Balance Quality With Cost Effectiveness
As you begin to make your writers start drafting your content, you’re going to choose between getting a publish-ready draft quickly by paying more money or getting drafts that require editing by paying less.
While both choices have their own pros and cons, it’s ultimately up to you on which way to go. If you have less time, it may be worth it to pay more upfront. If you’re willing to put in more effort, you can edit the drafts yourself and save a lot of money.
Build and Invest in Professional Relationships
What people normally do is to go to online platforms and seek and recruit content creators once and forget about them. After they get what they need, the creator and employer go on their separate ways.
While this is okay and a legitimate way of conducting business, it’s not ideal or effective in the long run because you should be planning on getting more and updating your content in the future.
After a job is finished, don’t cut ties too quickly. Use it as an opportunity to foster healthy relationships with the writers who are good for you.
When you have a longer and better relationship, they’ll be familiar with what you need and what you like so the outputs would be faster and higher quality. Each time, you’ll get better work without having to start over with someone new and explaining everything again.
Moreover, the creators would appreciate receiving regular work and return the favor in terms of the quality of service they do. So, when a project is done, stay connected with them and they’ll be glad to work with you again when the time comes. This means less time for you on where to outsource content.
Give Fair Rewards
As you would reward in-house staff when they perform exemplary work, you should do this with freelance staff or outsourcing companies as well. When they do a good job, thank them for it. If you have the budget, you can even give monetary bonuses.
There are some platforms where you can tip the freelancer you’re working with if you think that they deserve it. When you take care of your workers even if they’re temporary, they’ll be happy to return the favor and help you out when you’re in trouble.
Sites to Find Content Creators and Where to Outsource Content
Now that you have an idea of how and where to outsource content, the next information you need is where to outsource content and find content creators. The following are a few examples of the best places on the web to start looking:
- Shutterstock: When looking for visual media, such as photos, illustrations, videos, and music, this is one of the best places to look at when you want to find where to outsource content.
- iStockPhoto: You can check out high-quality stock images and videos here which are all royalty-free and ready to use.
- EssayRoo: Though this is typically for high school and college student assignments, the writers here are capable of writing blog posts that bring new readers in and keep regular ones. If you’re looking for affordable, this is where to outsource content.
- Student Gems: You can hire students for one-off projects. You receive content and they get writing experience.
- UK Writings: They can write product descriptions, blog posts, and articles for you.
- Upwork: There are all sorts of freelancers here including writers. Their experiences vary but it is a good site to build working relationships with them. Outside of full-service digital agencies, this is a good site on where to outsource content.
- BoomEssays: If ever you need to give a press release quickly, or react to the news or current events, this writing service promises a quick turnaround for you even for just a few hours.
Tools to Help You Check Your Outsourced Content
When you receive your content, it’s now time to start assessing and reviewing them. This is a good practice to do before releasing the draft for all your customers to see. It doesn’t matter what you got on where to outsource content, whether it’s a respectable company or not. You must do this each time.
These are some tools you can use to check them with:
- Tineye: For images you buy, you can be sure that they’re not used or copied elsewhere by using this reverse image search site.
- Australian Help: When you’re not sure about the grammar or syntax used in the content, you can consult this guide.
- Academized: Plagiarism is a no-no. Use this site to check if the article you paid for is original.
- Citeitin: This will help you make and add proper citations to your post or site.
Hopefully, you learned how and where to outsource content. These tools and advice will help you conduct your search and be effective in outsourcing your content. With the proper tools on hand, it’ll be a breeze for you to hire for content marketing and graphic design jobs online. When you outsource your content, your business will love how much time, money, and effort you save.
If you’re looking for outsourcing solutions that are more than just freelancers, you should consider hiring Qadra Studio. We are a full-service digital agency providing web design, web development, graphic design, and digital marketing services. Contact us today for your free consultation so we can start working together.