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Louigi in UX, Web Design on May 2, 2019

Content and design: combining them effectively

Take fascinating content and attractive design in equal elements, then be a part of them collectively carefully. That is the tough method for creating your most convincing product story. However, in successful web content marketing, there are various extra nuances within the interplay between content and design. Let’s now discover them and see find out how to make content and design an ideal tandem.

Content and design: the book and its cover

They are saying “don’t choose a guide by its cowl.” Nonetheless, it’s pure for people to first be attracted by the visible presentation, after which proceed (or not) to the contents.

On the subject of web pages, the primary impression is normally created by the photographs, in addition to headlines. Subsequent, inside seconds or milliseconds, users determine whether or not they need to dig somewhat deeper and skim the entire story.

So each the quilt and the guide must be equally superior. They should reinforce one another to convey the specified message to the users, main step by step to the call-to-action. Imagery, colours, fonts, graphics, and different design components must be inseparable from the convincing textual content.

What comes first, design or content?

Regardless of the equal significance of content and design, you at all times have to begin with one thing. That’s why there are infinite discussions as to which ones — content or design — comes first.

Ought to content writers put together their texts first after which designers organize them into visible property, or vice versa? Let’s see what occurs in numerous typical state of affairs fashions and what will be achieved to forestall issues or enhance the interplay.

Typical situations in design and content relationship

Situation A: design before content

Copywriters often work with prepared mockups. That is very true in terms of creating an important pages on the website, just like the homepage or touchdown pages. The mockups embrace dummy text of a selected construction and variety of symbols.

On this case, copywriters are compelled into match within the “Procrustean mattress” of the mockup. Their inventive urges are restricted. The text compelled into strict frames generally appears somewhat bit extra synthetic.

Usually, copywriters would favor to stipulate a special variety of text sections, write extra particulars about explicit issues and many others.

Situation B: content earlier than design

Designers additionally typically get a prepared text to work with. It may be both as a result of they ask to see the content first, or as a result of the content merely arrives first.

Nonetheless, the designer may need some concepts about this content material illustrating. For instance, they might have an exquisite infographics of a selected construction in thoughts, and would love content to suit into it. However this includes some re-writing for the copywriter, which might have been prevented.

Situation C: content and design are separate

That is essentially the most unfortunate possibility of all. Copywriters and designers work in parallel universes, and not using a dialog. Perhaps they’re underneath strict deadlines, or the communication processes in a group depart a lot to be desired.

Consequently, the visible and textual components don’t match in any respect. That is particularly influenced by the truth that inventive workers use associative considering of their work, they usually might have completely completely different associations with a selected subject.


Communication in a group is the primary key to success. It could embrace brainstorming, thought exchanges from each events, tough sketches or transient content drafts, and so forth.

This doesn’t imply {that a} easy put up with a canopy picture requires a gathering. Relying on the duty complexity and sort, communication can fluctuate from a easy query like “How do you see it? Bought concepts?” to a multi-step cooperation.

Displaying one another early work outcomes and being able to make modifications in accordance to one another’s suggestions is vital. For medium- and long-term duties involving content and design, the Scrum meeting format could be very useful.

Well timed discussions will save loads of time on bothersome transforming. Each designers and copywriters ought to totally perceive upfront what shall be required from their work.

It also needs to be famous that copywriters and designers, as inventive individuals, are delicate to criticism and have a tendency to set their hearts on a sure thought. So the pleasant environment on the conferences, mutual respect, well-argued suggestions, and the will of all members to achieve the identical final objective are essential.

Final thoughts

Hopefully, this may allow you to enhance the interplay between content and design with a view to make your message to your users extremely highly effective!

We love greatest practices right here. So, in case you apply to us for website development or improvement companies, you’ll know that each one the work in your challenge shall be completely coherent and the connection between the group members shall be maximally fruitful.