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Louigi in UX on May 3, 2019

Animation in UX: Why You Should Use It?

Animation in UX helps users understand the product and makes a user interface more interesting and intuitive. Whereas a website’s performance and layout are designed for usability, animation fills within the gaps. When speaking about animation right here, we imply the kind that has a clear purpose, not just entertainment.

Properly used animation can enrich performance and enhance engagements in your website. Uncover how animation can improve UX and enhance your platform at the moment.

Why animation in UX is important?

Unfortunately, a lot of web developers think about animation as an aesthetic or funny element. Such misunderstanding comes from their deal with performance within the frames of finishing tasks and achieving outcomes.

Static pages are boring — provide your users with the experience they expect. What’s more, animation turns your product right into a extra sensible one by including dimensions of motion and time.

You need to use animation in UX to:

  • focus users’ attention on where you need them to go
  • notify guests of the outcomes of their actions
  • provide clues to visitors as to how they navigate by the website
  • keep users engaged

Integrating animation into your UX is easy. Programming languages, such as JavaScript, have built-in animation capabilities.

How to use animation in UX

1. Loading doesn’t have to be boring

In response to Kissmetrics, 47% of users expect a web page to load in 2 seconds or much less and 40% of individuals depart a website that takes greater than Three seconds to load. Even one second of delay can result in a 7% reduction in customer conversions.

Loading speed is essential to the success of your website. Keep users engaged throughout these few seconds and attempt to make the wait extra nice. Use animation as a substitute of these annoying spinning loading indicators. Consequently, guests might be extra happy and even keen to attend longer for the web page to load.

2. Show what has been accomplished

Use animation in UX to assist users visualize the results of their actions. For instance, you should use a checkmark animation to indicate that the payment is successful.

3. Show that something went wrong

Notify users about their wrong actions on the website with the assistance of animation in UX. As an example, a horizontal shake can be utilized if users enter the mistaken information. When guests see such an animation they instantly perceive what has occurred.

4. Bring attention to something vital

The animation is used in design to focus visitors on important steps. In order for you users to carry out a selected motion, animate that motion to draw users’ consideration. You may change the scale or coloration of a button you need users to click on on.

5. Animate notifications

Notifications attract users’ attention to updates or changes on the website. Make notifications much more noticeable with the assistance of animation in UX and make sure that users gained’t miss vital info.

Add some animation to UX today

The use of animation in UX can definitely benefit your website, however an abundance of moving objects will destroy good user experience and annoy visitors. Use animation as a clue and assist users understand what actions to carry out in your website.

If you happen to determine so as to add animation to UX in your website, contact Qadra for project discussion, web design services, graphic design services and more. Outsource your web design needs with us and together let’s make magic.