SEO Competitive Analysis Services
A properly strategized SEO campaign cannot be created in a vacuum. Researching competitors is extremely important: What they are doing, and how effectively they are doing it, have enormous impact on a company’s keyword selection, required budget and plan of attack.
Four Basic Aspects of Competitor Research
This information helps a company identify competitor strengths and weaknesses — and thereby get a clearer picture of where it can succeed quickly, where more time will be needed, and how much it will cost to get the desired results.
Often, a competitor’s weakness can become your strength. For instance, if major competitors have no blog on their websites, you can ratchet yours up and gain significant ground with Google.