Ready to start rebranding your business?

Are you contemplating a company rebrand? Perhaps you’re not so inspired by your logo anymore, or you feel like the aesthetics doesn’t speak to your values, or you’re branching into new territories (such as new products or new geographies) with your company.

How to Get Your Rebranding Right

Rebranding a business is no easy task. Get it right, and you’re off to the races. Get it wrong, and you’ve cost yourself a lot of money. Rebranding can be one of the most important decisions you make as a strategic marketer or entrepreneur.

To get your rebranding done right:

  • Consider and solidify your reason for rebranding
  • Start with your customers - what do you know about them?
  • Conduct a brand audit to assess the best route forward.

Benefits of Rebranding

  • Reposition the brand in the market and minds of consumers – this particularly important for highly competitive markets.
  • Revalidate your target market – allows you to concentrate your brand and marketing to the current demographic for your existing services.
  • Distance your company from controversial connotations – when reputation management and repair just isn’t enough; allows you keep all the knowledge you’ve gained while providing a fresh image to the public.
  • Connect with new demographics – has your demographic shifted in recent years? Rebranding is vital for bridging the gap.
  • Reflect a shift in focus and/or strategy – has your company had a change in leadership or values? Promote your ‘under new management’ badge with pride!

It is important to be clear about why you’re rebranding; this way you ensure that the effort of rebranding is worth it and will achieve the expected results in your business. If none of the scenarios described above reflect what is going on in your company, then take a moment to think about why you’re considering to rebrand. Perhaps there’s a problem that runs deeper in the company (such as no product-market fit *gasp*), which rebranding will not be able to fix.

Rebranding your business can be a monumental task. We’ve successfully worked with businesses from around to help them with their rebrands.

A well thought out rebrand can help change perceptions of your company, increase sales, and position you properly, to help you win your ideal customers or clients.

If your brand isn’t working for you, it’s time for a change.

How We Work with Clients

Qadra is not a massive design agency, with a posh office, ping pong table, and an ornamental bike on the wall. We’re a small creative team based on Metro Manila, Philippines, with a passion to help your business grow.


Our brand values are:

  • Small but mighty.
  • Partnership over profit.
  • Awesome design, always.

We’re all about bringing that big agency feel to each and every one of our brand identity projects. Our partnership based approach allows us to build strong relationships that result in awesome design work.