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TRAVEL & TOURS

Creating an e-commerce website to bring together some of the best negative ion technology in the market all in one convenient space for clean living without the hassle.

GETAWAY TOURS

2019

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CONTEXT

Design

In this day and age, the focus on health and wellness is growing by the second. From healthier food options to numerous wellness tech, thousands of options are at our disposal. But with that comes the problem of choosing. In comes Alpha Ionic.

Alpha Ionic wanted to take the guess work and the hours of research out of the equation and make things easier for the consumer to find the perfect negative ionizer for their space. They wanted clean living to be easy and approachable rather than daunting and intimidating. And we couldn’t agree more. From there we went to the drawing board to create something clean yet inviting, easy to understand and fuss-free.

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Branding

Web Design

Social Media

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THE IDEALS

Like a breath of fresh air

Alpha Ionic is all about making living cleaner, healthier, better, and easier. Keeping that in mind, we wanted a no-nonsense approach to both the branding and the website. Just clean, green and easy. From clean lines and crisp whites, to pops of color and vibrant images, we wanted to keep things looking all fresh and neat, so looking for a healthier alternative is in itself a breath of fresh air.

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IDENTITY

The grass is much greener on the other side

In creating the logo, we wanted to find a balance between nature and science, all while having a sense of clean living and the lightness of self-care. Because Alpha Ionic deals mostly with negative ion technology, we decided that the best place to start our ideation was the negative ion itself. From there we stripped and simplified until we were left with its basic components with a little sprinkle of nature. With a leaf in the upper right-hand corner and fresh leafy green hues used throughout, the logo becomes a much-needed burst of life.

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SCREENS

All you need in one convenient package

With the brand being unapologetically clean and green, we wanted to transition that lighter than air feeling into the website. With crisp whites, even crispier images, clean icons, and pops of bright colors, the website keeps things spick and span without being boring.

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Travel & Tours

Getaway tours

2019

Fusing traditional Chinese art with a hint of modern design and a tranquil twist for a craft beer inspired by the ancient Chinese God of War, Lü Bu.

01/ Context

Design

Branding

Packaging Design

Lü Bu was a military general and warlord who lived during the late Eastern Han dynasty of Imperial China. He was known to be a strong warrior, as well as a masterful archer and an excellent horse-rider. On the battlefield he was a fearsome sight to behold, laying death and doom on whoever challenged him.

When faced with the word’s warlord, fear, and death, there is usually a distinct image that comes to mind. From fire, blood, and gore, to dark, desolate sadness, you name it. So, it was interesting to hear that Lubu Craft beer was thinking of a slightly different take. They wanted a look that had a more serene feel to it. As opposed to images of death and destruction that war often evoked, they instead wanted to depict that feeling of looking back into the pages of history — a distant yet brewing feeling of the chaos that ensued. So, one tranquilized warlord, you ask? Challenge accepted!

02/ Ideals

Winding back the clock

With the packaging of Lubu beer, we wanted it to look like it was part of an ancient Chinese scroll. That whoever drinking it would feel as if they’re taking a sip of history. To do that, we knew that traditional Chinese art had to be the star of the show. Using raw yet delicate illustrations, and keeping in mind the challenge of fusing the duality inherent in the brand, we incorporated Lü Bu, fully armored and ready to strike, set on top of a bed of hop plants and tranquil clouds. Beneath the clouds, we created an intricate pattern of a dragon weaving through turbulent waters. This, once again, depicts that duality and that sense of flow and strength.

03/ Identity

Show of strength through calm and serenity

The packaging and logo are designed to marry two different and contrasting ideas, bringing traditional Chinese art to the modern age, as well as fusing both power and tranquility. Soft curves are utilized throughout the design to denote peaceful currents while bold, graphic lines are a symbol of strength. But other than strength, the clean, crisp lines seen throughout the brand gives history a youthful update. The logo is inspired by ancient Chinese armor akin to the ones worn by Lü Bu himself.

The logo is inspired by ancient Chinese armor akin to the ones worn by Lü Bu himself. The shield and bold lines symbolize strength while the eight diamonds encircle the name to signify wealth and fortune in Chinese culture. The colors, on the other hand, balance out the logo’s strength and power. For the brand colors, nothing suggests tranquility and sereneness like shades of blue and gold. Not only that but these colors also reflect a strong, steady current that epitomizes the brand.

04/ Anatomy

Interweaving traditional and modern designs

In the packaging, we placed Lü Bu above a dragon in tempestuous waters that shows how, similar to Lubu Beer, what may appear relaxing on the surface can hide immense strength underneath. By using clean lines in displaying our subject among the hop plants and clouds, we were able to make the design simple and elegant while hiding significant details.