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HEALTH & WELLNESS

Creating an e-commerce website to bring together some of the best negative ion technology in the market all in one convenient space for clean living without the hassle.

ALPHA IONIC

2019

SlideAI logo - Alpha Ionic

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Social Media

CONTEXT

Design

Branding

Web Design

In this day and age, the focus on health and wellness is growing by the second. From healthier food options to numerous wellness tech, thousands of options are at our disposal. But with that comes the problem of choosing. In comes Alpha Ionic.

Alpha Ionic wanted to take the guess work and the hours of research out of the equation and make things easier for the consumer to find the perfect negative ionizer for their space. They wanted clean living to be easy and approachable rather than daunting and intimidating. And we couldn’t agree more. From there we went to the drawing board to create something clean yet inviting, easy to understand and fuss-free.

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Prod 1 - Alpha Ionic

SlideProd 3 - Alpha IonicProd 2 - Alpha Ionic

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THE IDEALS

Like a breath of fresh air

Alpha Ionic is all about making living cleaner, healthier, better, and easier. Keeping that in mind, we wanted a no-nonsense approach to both the branding and the website. Just clean, green and easy. From clean lines and crisp whites, to pops of color and vibrant images, we wanted to keep things looking all fresh and neat, so looking for a healthier alternative is in itself a breath of fresh air.

Sketch - Alpha Ionic

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03/

IDENTITY

The grass is much greener on the other side

In creating the logo, we wanted to find a balance between nature and science, all while having a sense of clean living and the lightness of self-care. Because Alpha Ionic deals mostly with negative ion technology, we decided that the best place to start our ideation was the negative ion itself. From there we stripped and simplified until we were left with its basic components with a little sprinkle of nature. With a leaf in the upper right-hand corner and fresh leafy green hues used throughout, the logo becomes a much-needed burst of life.

Logo Breakdown - Alpha Ionic

SlideMaterials - Alpha Ionic

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ONLINE PRESENCE

All you need in one convenient package

With the brand being unapologetically clean and green, we wanted to transition that lighter than air feeling into the website. With crisp whites, even crispier images, clean icons, and pops of bright colors, the website keeps things spick and span without being boring.

04/

Video - Alpha Ionic

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Because Alpha Ionic deals with tech that needs a little explaining, it was important that we make the website as informative as possible without drowning the user with paragraph after paragraph on HEPA filters and negative ions. The solution? Creating sections that have a balanced diet of informative tidbits and intentional visual elements, whether it be iconography or dynamic images. It’s all about balance.

Web - Alpha Ionic

SlideWeb 2 1 - Alpha Ionic

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SOCIAL MEDIA

Spreading the word

For social media, we wanted to put our best foot forward and show the vibrant side of healthy living. Keeping in line with the Alpha Ionic brand, we kept the design clean, the images bold, and the colors bright. Content-wise we kept a healthy balance of product marketing, informative morsels, and lifestyle cues.

05/

IG Feed - Alpha IonicPhone - Alpha Ionic

Health & Wellness

ALPHA IONIC

2019

Creating an e-commerce website to bring together some of the best negative ion technology in the market all in one convenient space for clean living without the hassle.

AI logo - Alpha Ionic

01/ Context

Design

Branding

Web Design

Social Media

In this day and age, the focus on health and wellness is growing by the second. From healthier food options to numerous wellness tech, thousands of options are at our disposal. But with that comes the problem of choosing. In comes Alpha Ionic.

Alpha Ionic wanted to take the guesswork and the hours of research out of the equation and make things easier for the consumer to find the perfect negative ionizer for their space. They wanted clean living to be easy and approachable rather than daunting and intimidating. And we couldn’t agree more. From there we went to the drawing board to create something clean yet inviting, easy to understand and fuss-free.

Prod 1 - Alpha Ionic
Prod 2 - Alpha Ionic
Prod 3 - Alpha Ionic

02/ Ideals

Like a breath of fresh air

Alpha Ionic is all about making living cleaner, healthier, better, and easier. Keeping that in mind, we wanted a no-nonsense approach to both the branding and the website. Just clean, green and easy. From clean lines and crisp whites, to pops of color and vibrant images, we wanted to keep things looking all fresh and neat, so looking for a healthier alternative is in itself a breath of fresh air.

Sketch - Alpha Ionic

03/ Identity

The grass is much greener on the other side

In creating the logo, we wanted to find a balance between nature and science, all while having a sense of clean living and the lightness of self-care. Because Alpha Ionic deals mostly with negative ion technology, we decided that the best place to start our ideation was the negative ion itself. From there we stripped and simplified until we were left with its basic components with a little sprinkle of nature. With a leaf in the upper right-hand corner and fresh leafy green hues used throughout, the logo becomes a much-needed burst of life.

Logo Breakdown - Alpha Ionic
Materials - Alpha Ionic

04/ Online Presence

All you need in one convenient package

With the brand being unapologetically clean and green, we wanted to transition that lighter than air feeling into the website. With crisp whites, even crispier images, clean icons, and pops of bright colors, the website keeps things spick and span without being boring.

Video - Alpha Ionic

Because Alpha Ionic deals with tech that needs a little explaining, it was important that we make the website as informative as possible without drowning the user with paragraph after paragraph on HEPA filters and negative ions. The solution? Creating sections that have a balanced diet of informative tidbits and intentional visual elements, whether it be iconography or dynamic images. It’s all about balance.

Web - Alpha Ionic
Web 2 1 - Alpha Ionic

04/ Social Media

All you need in one convenient package

For social media, we wanted to put our best foot forward and show the vibrant side of healthy living. Keeping in line with the Alpha Ionic brand, we kept the design clean, the images bold, and the colors bright. Content-wise we kept a healthy balance of product marketing, informative morsels, and lifestyle cues.

social media mobile - Alpha Ionic

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