In conceptualizing strategies to promote a brand, writing compelling and engaging blogs are a huge part of it. One of the best ways to make potential customers learn and know more about your brand is through informative blogs. Marketers emphasize blogs since they know that people like to be constantly updated regarding what interests them like products, services, and important issues. Using information from blogs, they can make informed and confident decisions about acquiring a product or service.
Blogs can expand your market reach but they need to be written well from the perspective and benefit of the reader. The people who read blogs like get updated and detailed information while being user-friendly. So, when you write a blog, consider not just the issue or topic at hand but also how the reader will receive it.
This is easier said than done, however. Writing blog articles that people find interesting and useful is difficult and driving decent traffic is much harder. One issue that writers have is the competition. When you want to write a topic, you will find that there is already a large number of blogs about it. Your piece is just a drop of information across a sea of existing blogs available on the internet. If you want to catch the reader’s attention then you have a lot of work and competition ahead of you.
Another concern about writing blogs is that they might not actually help give traffic to your website. If you want to reach out to more people and transition them into loyal customers, you need to consistently boost your traffic. You need to write high-quality blogs that are rich in content to meet their expectations, thus increasing your website traffic.
How To Get Readers to Check Out Your Blog
Blog writing for modern readers focuses on the presentation. Potential customers don’t like scrolling down long and monotonous blocks of text endlessly. They want engaging content that holds their attention and interests them. You can do this by adding images, infographics, and even animation to your blog articles. To create blog content effectively, make sure that the articles and their information are not intimidating but friendly to the audience. By doing the steps to make your readers more interested in your articles, you can further promote your brand.
You’d notice that when you first publish and promote a blog post, there’s a sudden and substantial increase in traffic. But if the article is not interesting enough, the traffic would drop down the next day. The challenge is to get a consistent flow of traffic. The traffic shouldn’t just be in the beginning. It should be sustained all throughout the life of your website.
Website traffic for most types of businesses usually come from organic search. Research shows that around 40% to 50% come from organic search or search engine traffic. Website traffic can also come from direct traffic, emails, social media, and referrals. However, to be effective, you should first focus on the biggest contributor, particularly organic search.
Tips On Writing Blogs To Increase Organic Search Traffic
1. Pick an Interesting Topic
When writing articles for your website, there are a lot of topics you can write about. But to increase organic search traffic you need to choose the right topic. You need to think about topics that your target audience is most likely to search for. As an example, if you’re a web design and development company, you need to write blogs about web design packages or prices as potential customers search for these when they’re looking for web design agencies to hire.
When you conceptualize an initial list of topics, don’t plan on writing all of them. This preliminary list may not be effective in attracting visitors to read your blog and view our site. Remember that your aim should be to bring more traffic to your blog posts. You can make sure that you can do this by looking back at your successful blogs and assess why they attracted readers.
When you’re struggling with interesting blog ideas, you can use search engine tools that you can use for keyword and topic research. Sites like Ahrefs can give ideas on keywords and related topics that people search and read about.
02. Write About Topics That Can Gain Traffic
Not everything you can write about in your blog can grab a decent amount of traffic. To make sure that you will, you can use Google Trends. Using this application, you can find out what the popularity of certain keywords and topics are.
Just input the keywords or topics in the tool and compare them to find out which is more popular. This way you can focus more on the topics that are more popular and potential to increase your website traffic.
Unless you’re a big company and exhausted all other topics, writing a blog that will lead to only a small amount of traffic may be a waste of your time and effort. That’s why, at first, choose topics which can gain lots of traffic.
When promoting a brand, decide on topics that are most relevant to your brand or niche. These types of blog topics can convert the reader into paying customers in the end.
03. Analyze Your Competition
When you already have great topics on hand, you need to make sure that they will rank highly in Google search results. When you are on the first page of Google, you have a bigger chance of people visiting your business after they search for keywords related to your industry and business. You can do this by utilizing various software to check the competition and what they’re writing about.
For example, Ahrefs has its Keyword Explorer. In it, you can enter the keyword or topic in its search box. It will give you data on the keyword difficulty of the topic. This includes how many competitors write about the same keywords and how many people search for them. If the keyword difficult is less than 10, then it’s easier to rank in this keyword. You can write about that topic and publish blogs so you can dominate that keyword and rank in search engines.
You can also use the tool to learn about user intent. When you enter a topic and keyword, you can also know about who are the people who search and use those keywords and topics.
When you’re writing articles for your blog, ask yourself if they’re just reading about a topic or if they’re deciding on buying a product or service. This is part of the buyer’s journey you should think about. If they’re on the decision phase, then your article should be written from that point of view.
04. Organize Your Ideas
When you start writing on a topic, make sure that you arrange it for a proper structure. You pick and arrange the information based on which is more important and which is less. Prepare an outline depending on the topic.
Ensure that the topics and ideas are organized in a logical way that would enable readers to easily understand what the information is all about. When writing the article, organize it with headings and sub-headings to make it friendly for readers to absorb.
Your articles would have a visual hierarchy that lets readers immediately know which parts are more important. The most relevant information is under the header or H1 which should only appear once. Then it would follow subheaders from H2 to H6.
05. Write an Initial Draft
Once you’re done creating an outline consisting of the blog details, you can start writing a draft. A tip I can give you at this stage is that you should not restrict yourself but instead write about whatever comes to mind regarding the topic. Don’t go back and edit it yet. Don’t worry about correcting yourself. Just keep writing as much as you can without interruptions.
Avoid thinking about rearranging your outline yet. The flow is not the focus at this stage. You don’t need to rewrite or edit the sentences or paragraphs. Just let your ideas go out there. The revising will come later on.
After completing the first draft, this is finally the time for you to proofread the draft yourself and fix any mistakes. Correct any grammatical errors and rearrange the sections based on what’s best for the draft.
06. Ask Your Colleagues to Review the Draft
Now you can send it to your colleagues so they can check your draft. You need to look for someone who can give you a neutral or outside perspective on your writing. When you’re too close to your writing, you sometimes can’t see the faults or mistakes in it. Someone else can give you a better picture of the ideas you missed or the errors you made. Find an experienced writer who is also knowledgeable of the topic so you can obtain a thoughtful and unbiased review.
Your colleague may point out technical terms or jargon that normal people may not understand. You wouldn’t want to alienate a potential customer so you must avoid this. Or maybe there may be some poor flow in the writing that you can’t recognize on your own. Someone else who’s reading may see this and give you pointers to fix it. When you’re having your work checked, you can also highlight a particular section you’re having trouble with so they can give you valuable feedback.
07. Revise the Draft
When your peers give you the draft back, you can start editing the article. This is a crucial step in writing blog articles. Take their suggestions to heart as they are from a different angle. The comments and advice they have can make your article more informative and impactful.
Consider each point and advice your colleagues and seniors made and work on improving on it. Remember to not just change the draft for the sake of it. You have to judge their advice on your own if they’re good for the blog article you’re making.
When revising the draft, take note of the style. Depending on the purpose of your article, you don’t need to follow someone’s suggestion of changing the writing style for the blog. If you follow them, you’ll very likely adopt the style of the writer who suggested the improvements.
When you receive the comments, no need to be discouraged if there are a lot. Be prepared to revise a lot and rearrange the points, again and again, until you are satisfied with the article.
08. Make Sure That the Blog is Formatted Properly
A blog should be formatted well before it is posted. Blog content that is formatted correctly allows your readers to understand it better. Add images and photos between the content to make reading the blog a pleasant and user-friendly experience. If you can find and add memes and GIFs that people enjoy, it’ll let your blog easier to read by breaking long chunks of text.
Add relevant images in the post since it is great at breaking the monotony and intimidation of long walls of text. Images give a rest to the reader’s eye for needed stress relief.
Format the blog with smaller paragraphs for ease of reading. When you can, you can use bullet points as well in presenting the information.
Avoid using jargon and technical terms. However, if it can’t be avoided, make sure that you explain the terms in a simple way.
Create the article in a conversational and newbie-friendly style. There are writing software and web applications out there that can help you in ensuring that readers can understand your writing easily.
09. Don’t Forget to Upload the Blog To Your CMS
When you have polished and finished the blog, you can now upload it to your Content Management System (CMS) of your choice. WordPress is a common one that many experts and websites use for its customizability and richness in features. You can use it to quickly update blogs and integrate them with many plug-ins and programs. In fact, the Qadra Studio website is developed in WordPress. That is how great it is.
WordPress is also easily integrated with other software. In Google Docs, you can send your blog post to WordPress through the Workable plugin. this allows you to export the draft in Google Docs to be formatted with bolded text, header tags, and other formatting tools in WordPress.
10. Think of an Eyecatching and Interesting URL And Title
With the right keywords and search engine optimization, you may see your blog title appear in the top search rankings. The next step you need to do is make people click on that link. To do that, the blog title should catch their interest and make them click the link. Write click-worthy titles.
Include words that people watch out for such as, “best”, “top”, “awesome”, or “incredible”. Adding numbers in the title is also encouraged as it is more effective in gaining readers. Numbers give the audience an idea of how much information they can get.
Your URL also needs to be short and descriptive. Your SEO title tag must be perfect. Edit and review your title and URL to make sure that it works for your audience. The first impression that people who search for you is the title tag. As such, this is your opportunity to make a memorable impact on potential readers. When you make your impact, include your brand name on the title tag to let them recognize your brand and possibly entice them to click.
Blogs Bring Traffic to Your Website
Writing effective blog articles build your brand and immensely helps your site to be found in search engine results. Hopefully, these writing tips and advice will keep you on the right track in the articles you publish. Remember to decide on an interesting topic that people will search for and attract readers depending on the keywords and competition. When writing the draft, writing an outline first may be helpful. Asking your friends to check your work will also ensure you don’t miss anything. Observe the proper and user-friendly formatting of your site. Add images and graphics when possible. Utilize CMS to streamline your workflow and make writing and editing your articles faster. Lastly, an enticing title will make sure that people who search for your keywords and topics will click on and visit your website.
Here at Qadra Studio, we can help you in writing blogs and optimizing your website for search engines. Contact us today if you’re interested in our SEO service.